I provide strategic guidance and hands-on support for digital transformation initiatives, from intranet migrations and workplace platforms to websites and brand experiences. My work helps teams simplify complexity, align tools and design with business goals, and create scalable, people-centered systems that drive engagement and adoption across employee and customer journeys.
Digital strategy and experience design to align tools, platforms and brand with business goals
Intranet strategy, architecture and governance
Content planning and lifecycle management
Multi-channel integration and scalability (intranet, email, messaging, web and campaign platforms)
Scalable, admin-friendly design to support adoption
Employee engagement through intuitive UI/UX
Tool integration across HR, IT, comms, CRM and collaboration platforms
Personalization and targeting for role-based experiences
Website design, refresh and optimization for modern, responsive experiences
Brand identity and visual systems that reinforce clarity and consistency
Analytics, feedback loops and continuous improvement